When crafting real estate yard signs, you have a small area of space where you need to include a lot of important information in a visually appealing manner. The key is creating a sign that connects with your audience.
#1 Promote Your Brand
When you create a real estate yard sign, you are not creating a sign just for that particular listing. Each sign that you create should connect to your larger brand. That way, potential buyers will connect not just with the particular property you are selling, but with your company's brand. Brand identification will help you sell future properties. Be sure to include your brand logo or name on all real estate signs, and use any fonts or colors associated with your brand as well to further the brand identification. For more ideas about this you can contact professionals at places like ABC Stamp Signs & Awards.
#2 Make Sure Everything is Readable
You need to make sure that everything you include on your sign is readable. It is better to include less information and make sure all that information is readable than it is to include more information that is difficult to read.
When it comes to readability, you need to make sure that the font you use on the sign is easy for most people to read at a distance. You also need to make sure you use an appropriately sized font, so that your target audience can read the sign.
#3 Know Who Your Target Audience Is
Next, you need to know who want to purchase the home. Having in mind who your target audience is will help you determine what is motivating their buying choices and will help you determine what information to include on the sign. If the selling price is a motivating factor, including the selling price is helpful. If the size of the home is a motivation factor, including that information may be more useful.
#4 Pictures Help Convey a Deep Message
Consider using both pictures and graphics on your sign. Pictures and graphics can convey more information than text often can. Additionally, using pictures and/or graphics can help break-up all the words on your sign and increase the readability of your sign.
When crafting a real estate sign, be sure to include your brand name or logo to create a lasting connection with your audience. Make sure all the words are readable. Know who your target audience is so you can include the most relevant information on the sign. Use pictures and graphics to break-up text and convey additional information in an effective manner.