If you are a busy business owner, the term "packaging optimization" might seem like a topic better saved for a slower day or for when business is so good you have more time to ponder the small things. However, packaging can help you to make a lot of things about your business more effective, which could improve your overall quality of life. Here are three benefits of packaging optimization for your company.
1. Spend Less On Shipping
One of the main goals of packaging optimization is to change the packaging of your products to fit more of them on pallets and store shelves. As a result, you can ship more items to your retailers in a single shipment, making shipping a lot less expensive. For instance, if a retailer orders 1,000 units of your product, you may consider packaging optimization if you can only fit 200 per pallet so you can bring the number closer to 300. While it may not seem like a big change, that customer who ordered 1,000 units will only need a little over 3 pallets of your product instead of 5.
In addition to making it easier to receive products, optimizing shipping can also help to cut down on transportation and fuel costs while being more eco-friendly.
2. Improve Customer Experience
Another goal of packaging optimization is to reduce the instances when products are damaged via transit. When a customer received a great product that is in proper shape, they learn to trust your brand and love the items you are sending out. On the other hand, if your packaging doesn't do an adequate job of protecting your items, you may spend more time and resources on customer service since clients may not be happy with the way their products arrived.
3. Change the Way Your Store Looks
Packaging can also change the way the store shelves look when your products are on display, which can help to build your brand. Try to choose packaging that really shows off your products and makes people take a second look. Focus on making items that look nice when paired together on a shelf, so you can create a great impression in stores.
To make your business better, start with your packaging and work backwards. By focusing on the smaller aspects of your company, you may be able to significantly reduce your business workload while also helping to improve your branding. After all, you are only as good as your worst product, so focus on making every aspect of your business a lot better.